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02 / Blogs

Long-form writing on product engineering, systems, and AI.

The Fast Shipping Strategies That Quietly Kill Products

Most products don't fail because the idea was wrong. They fail because the team never stopped long enough to find out if the idea was right.

product strategy product engineering startups roadmaps
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Questioning Features Before Users Have To

Buildable features still need to survive pressure from users and the business.

product design strategy
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Questioning Features Before Users Have To cover

Refactoring Is Often Delayed Design

Refactoring is often the cost of assumptions that were never pressured early enough.

design refactoring architecture
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Refactoring Is Often Delayed Design cover